In today’s digital landscape, cybercriminals are no longer satisfied with clumsy, easily spotted phishing emails or rudimentary scams. Instead, they’ve evolved to a new era— Phishing 2.0 —where advanced artificial intelligence (AI) tools enable them to clone voices with startling accuracy. In particular, scammers are now able to mimic the voice of a trusted executive—your boss—and use that convincing audio to instruct employees to transfer large sums of money. This article takes an in-depth look at this emerging threat, explores how these scams work, examines real-world case studies, and discusses strategies for mitigating the risk. 1. The Evolution of Phishing Traditional Phishing vs. Phishing 2.0 Historically, phishing attacks involved fraudulent emails, texts, or websites designed to trick recipients into revealing sensitive data. These attacks exploited human trust using simple lures like “click here to reset your password” or “you’ve won a prize.” However, as cybersecurity awarene...
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